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Twilight: Eclipse, eclipsed on Twitter by Harry Potter and The Deathly Hallows



Twilight: Eclipse, the third installment in the hit movie series based on the book series by Stephanie Meyer, sold $68.5 million tickets Wednesday to mark the second largest movie opening in history. But with all that, Twilight: Eclipse can't beat Harry Potter and The Deathly Hallows on Twitter.

As this is written at 2:08 EDT, "Deathly Hallows" is the second top trend on Twitter; it was number one an hour ago. "Twilight Eclipse" or "Eclipse" are no where to be seen. The reason for this, I speculate, is connected to the difference in Worldwide popularity for both series.

Using Google Insights for Search, I typed in the words "Twilight" and "Harry Potter" for today, July 1, 2010. Google Insight for Search is an online tool that allows you to learn how keywords associated with your online content are doing in a city, region, and the World. It has an "intensity of search" rating that goes from zero to 100.

Today, while "Twilight" as a term has a higher intensity of search, 87 to 63, respectively, and "Twilight Eclipse" is at 79 versus 63 for "Harry Potter," Harry Potter has a higher level of search intensity in the United States than is true for either "Twilight Eclipse" or "Twilight."

Believe it or not, but both "Twilight Eclipse" and "Twilight" have the most search popularity in the Philippines, followed by Romania, then the United States. In the United States, the level is at 52 versus 100 for the Philippines.

By contrast, Harry Potter scores a 100 and a 83 in the United States and the United Kingdom respectively as the two highest regions in the list on Google Insight for Search for "Harry Potter."

Because Harry Potter's enjoying such search intensity for the USA and the UK after the release of the movie trailer for Harry Potter and The Deathly Hallows, that translates into a much higher topic rank on Twitter for "Deathly Hallows" than for "Twilight Eclipse."

The problem for "Twilight Eclipse" is that it's just not as popular in the UK as "Harry Potter." Where Harry Potter has an 83 in the UK, Twilight Eclipse chimes in at just 32. So what does this mean?

It means that if Harry Potter and The Deathly Hallows can stir up this much buzz with the release of a trailer, and months before its November 19th release, it will set box office records when it's released. I will go so far as to say it will break Twilight Eclipse' opening day mark of $68 million.

Stay tuned.

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